10/8/2023 0 Comments Cool supreme picSo I had to start making more Supreme products to fill the stores.” “I had to conceive Supreme because actually opened three stores in really quick succession and he didn’t have anything to sell. “Up until that point, I had simply looked at Supreme as a skateboard store and not really a brand itself,” Jebbia told Rizzoli in an interview published in the Supreme book, which was released in 2010. It was a meeting that redefined Jebbia’s vision. Japanese consumers were enamored with Supreme and Omura approached Jebbia about opening Supreme stores in the country. So how did Supreme become the apparel company that collaborates with French fashion houses like Louis Vuitton and Jean Paul Gaultier? It all started with a Japanese businessman named Ken Omura who runs the distribution company OneGram in Japan. But there weren’t any Gore-Tex jackets, quirky accessories or mohair cardigans-the pieces that have become synonymous with its coveted drops. The store launched with three T-shirts: one featuring an image of Robert Deniro from Taxi Driver, another showcasing a photo of a skater with an afro, and one with the store’s much coveted box logo-only 60 of each were made. Customers could get their skateboards setup, or buy hardware and apparel from skate brands like Zoo York and Shorty’s. The shop was conveniently located near iconic skate spots like the Astor Place cube and the Brooklyn Banks. When he opened Supreme’s doors in April of 1994 it was one of the only skateboard shops in SoHo, and he wanted to create a clubhouse for New York’s budding skateboard scene downtown. Having a major clothing brand was never something James Jebbia, Supreme’s founder, envisioned.
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